side menu icon

New Vision for Girl Scouts of Southern Arizona


The Board of Director of Girl Scouts of Southern Arizona has appointed Kristen Hernandez, Interim CEO upon the departure of Debbie Rich on February 29, 2020.

Kristen is a native Tucsonan and proud graduate of The University of Arizona’s Eller College of Management.  During her time at Eller, Kristen interned with Macy West at their Corporate headquarters and developed a fondness of sales.  She began her career at Macy’s managing multimillion dollar departments.  Upon moving back home to Tucson twelve years ago, an opportunity arose with the Girl Scouts of Southern Arizona where she was able to combine her love of sales and marketing with her passion for empowering girls and women.  “It was an easy decision – an opportunity to lead thousands of girls across Southern Arizona in the largest girl run business in the world – its entrepreneurship at its finest!”  During her tenure with Girl Scouts of Southern Arizona, Kristen has lead the Cookie Program, Retail Stores, Operations, Membership, and grew revenue for the organization by $1.2 million.  She is active outside of work with community organizations, schools and her church having served in various leadership roles.  Kristen and her husband Joseph have two beautiful children, including a future Girl Scout-to-be.   Kristen is excited to bring her vision to the work: creating innovative solutions, ensuring relevancy and building a sustainable future for the girls of Southern Arizona.